About Us

Studying, rebuilt as a game students want to play.

SMAQQ is a city-simulation academic game for grades 6–10, built to turn the daily grind of studying into a habit students actually look forward to. Every practice question answered feeds directly into a living city — unlocking buildings, resources and events — so mastering the syllabus and growing your city become the same act. Alongside academics, an AI-assisted voice coach, real-time leaderboards and streak-driven challenges give students a reason to show up every single day, not just before an exam.

Our vision is a generation of students who are self-motivated learners, not reluctant ones. Our mission is to make consistent, high-quality practice feel like play — pairing rigorous, curriculum-aligned questions with game mechanics grounded in NEP 2020 and Bloom’s Taxonomy, so the life skills that matter — prioritization, decision-making, resilience — are built alongside the subject knowledge, not taught as an afterthought. Our goal is simple: every student who uses SMAQQ should walk away knowing their subjects better, and knowing themselves a little better too.

Built with Passion
Avinash Sinha

Avinash Sinha

Founder & CEO

An IIT Madras alumnus with rich experience of leading product and analytics at top MNCs. Founded SMAQQ to transform the daily grind of studying into an engaging, habit-forming experience that students truly enjoy.

Vishesh Jain

Vishesh Jain

Co-founder & COO

An IIT Madras alumnus with 14+ years in strategic business development and consulting. Building a connected community where students compete together and improve together.